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Fertile Question:
How does advertising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?
Tasks
0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
1. What three questions are your group going to be investigating.
1. How much do you have to pay per second =for a ad on T.V-Edvard
2.What are the most ads ever put on TV in a single day?-Toby
3. What time can you have alcohol ads on T.V- Dom
2. Look at your questions, what do you think you will learn in your inquiry
I think I will Learn a lot about my question. I think I Will learn what fraction of T.V shows are Ads-Toby
I think i will learn a lot about my question . I think i will learn how much a T.V ad costs- Edvard
I think i will learn a lot about my question. I think i will learn what time you can put alcohol ads on t.v- Dominic
3. Have your group conference with the teacher
Yes.Record your information and facts on under question four. Miss Sharrem
4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
Toby
- Ads can make up to 1/3 of 1/2 hour t.v shows!
- There are 48 half hour shows in a day
- In a day there are 8 hours of ads!!!
Dom
-you are not allowed to show alcohol
ads when its kids
tv time (2:30- 4:00)
Edvard
- A 30 second ad on T.V will cost around 250 000
- A 15 second add will cost 60% of that
5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.
Teacher Comment: Now that you have found your information what can you do with it. Some ideas: record the number of ads occurring during television programmes at different times. What proportion/percentages are ads? Do particular ads show or repeat during certain times or shows? What does this mean in terms of how advertising affects and alters our perceptions and opinions? Miss Sharrem.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
7. Before you put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry
Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.
Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - set aside an area for a teacher assessment.